Swedish food tech company, Micvac, has hired Michael Bogdanski as its new CEO. He is taking over from Håkan Pettersson, under whose leadership the company enjoyed considerable international expansion and accelerated growth.
Bogdanski, the new CEO, has extensive international experience at a senior executive level. His strong track record in the fast-moving consumer goods sector includes developing and implementing sales, marketing and innovation plans to drive growth and deliver business results. He has held numerous successful roles in leading global companies, and has lived and worked in the USA, UK, Germany and Sweden.
Most recently he was President of the North American division of Deb Group, the UK-based occupational skin-care and hand-hygiene company. Prior to that, he spent ten years in sales, marketing, and general management at SCA, now Essity, a Swedish hygiene and health company, as well as nine years in marketing and product development at Procter & Gamble.
“I am very enthusiastic about the opportunity to lead Micvac into its next phase of growth,” says Bogdanski. As a former owner of an award-winning “farm-to-table” restaurant and investor in an upscale bakery, his enthusiasm for culinary matters comes as no surprise. He intends to bring his appreciation and knowledge of high-quality food to his new role at Micvac: “In our fast moving world, there is often little time to prepare meals from scratch, both at home and in commercial kitchens. The highly inventive Micvac technology with its patented whistle-when-ready valve enables the creation of prepared meals with a long shelf life and of excellent quality”.
Micvac is acquiring new customers all over the world taking new market shares in the chilled ready meals’ sector. “Michael will bring his competence in international business and team building into the organisation. We will also profit from his B2C experience, which will help Micvac be even more open to consumer demands in a fast changing environment”, says Anders Brännström, Chairman of the Board of Micvac.
Michael Bogdanski / CEO Micvac AB